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Sir Richard Branson announces Virgin Mobile’s RE*Generation expanded youth initiative

Published in the Canadian Reviewer
Written by Sonya Davidson

This week, Sir Richard Branson and Virgin Mobile hosted an exclusive live concert event with The Arkells in Toronto to announce a new initiative to help at-risk and homeless youth. The Virgin Mobile RE*Generation social initiative, which began in 2008, will be re-focusing on programs with partners that will help youth develop skills needed to get, and keep, jobs.

There are 225,000 Canadian youth who are not in school and not working. Virgin Mobile also mentioned that there are also about 35,000 are in emergency shelters and 6000 youth living on the street.

Virgin Mobile RE*Generation is committed to helping 450 young people find work in the next three years. The organization has teamed up with CivicAction and Social Capital Partners to raise awareness about how Canadians can help youth find and keep jobs. Investments will be made in programs that provide at-risk and homeless youth with the in-demand skills employers are looking for in IT, digital print, food services and construction industries. These programs will be managed by leading youth-serving groups including NPower Canada, Eva’s Phoenix, Threshold School of Building, Wood’s Homes and Broadway Youth Resource Centre.

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