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George Brown College’s Career Coach takes guesswork out of the job market

Written by Sadiya Ansari
Published in the Toronto Star

Amid high youth unemployment in the city, George Brown College is helping students take the guesswork out of the job market.

“People are increasingly wanting to make sure that when you’re investing a lot of time, energy and money in education, (the) credential you are getting will get you a job,” said Robert Luke, vice-president of research and innovation at the college.

The college recently launched Career Coach, an online tool that allows prospective students to punch in their dream job to see how much they can expect to earn, the credentials required and how many people work in the profession across the GTA.


In September, CivicAction published a report showing even higher unemployment rates among visible minority youth (23.9 per cent) and aboriginal youth (24.9 per cent).

“More transparency in the labour market will help everyone — job seekers and employers alike,” CEO of CivicAction Sevaun Palvetzian said via an email.

CivicAction, which brings together leaders from many sectors to tackle major challenges in the GTA, is doing its part to use “21st century approaches” by working with LinkedIn to help connect youth with entry-level jobs, Palvetzian said.

Read the full article here.